by Joseph F Coughlin

My Review:

People are aging and business – yes, you guys running the big corporations – are sadly lacking in understanding that as this massive demographic grows old, they want products that work with them and for them. So says Joseph F. Coughlin in The Longevity Economy, a thought-provoking book that digs into how and why business is failing people as they age, and how they could better serve this slice of the population. It’s a great read if you’re at or nearing retirement, and the only criticism I have is that Coughlin comes at some of the same points from different directions, and that gets a bit repetitious. Still, worth investing the time to give it a go.

~Jeff Buick